Building the next generation of global furniture brands.
15 years shaping strategy, design and product development for the retailers and brands that define the industry. Director of Says Who — working at the intersection of innovation, commercial scale and engineering.
Business developer by person. Creative director by practice.
For 15 years I have built relations, products and teams at the intersection of Scandinavian aesthetics and the commercial mechanics of international retail.
Today I direct Says Who — a senior product development consultancy that has been a driving force in the furniture industry, developing product programmes for some of the world's leading brands and retailers.
My work sits where commercial strategy meets engineering reality: stage-gate pipelines, material systems, licensing models, and — increasingly — how AI and internal tooling reshape the way a consultancy develops, engineers and delivers product.
Turning creative intent into commercial product — at scale.
Strategic Product Development
End-to-end pipelines from concept and engineering through sampling to first order placed — with a systemic, data-driven approach to stage-gate decisions, portfolio architecture and launch economics.
Leadership & Practice Building
Director of a senior team of product developers and designers. Organisational design, hiring, and building cultures where creative ambition and commercial rigour reinforce each other.
AI & Technology in Product Development
Embedding AI, automation and internal tooling into the development pipeline — from early-stage ideation and materials research to engineering hand-off and licensing operations.
Trusted by brands and retailers that shape the industry.
Open for board seats and speaking engagements.
Board & Advisory
Non-executive board positions and strategic advisory for consumer brands, furniture manufacturers and product-driven scale-ups. Particular interest in companies navigating international expansion or AI-enabled operations.
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Speaking & Keynotes
Talks, panels and workshops on strategic product development, creative leadership, and how AI is reshaping the furniture and product industries. English and Danish. International audiences welcome.
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Says Who — the product development consultancy building tomorrow's leading furniture brands.
If you want to work with the team directly — on product programmes, licensing, or end-to-end development — Says Who is where it happens.